Posts Tagged ‘Promotional’
Promotional pedometers can have a great health benefit when used correctly as a part of an exercise or workout routine while increasing your company’s visibility. However, you have to make sure you choose the right one.
Steps
1. Consider your budget. How much are you willing to spend per pedometer/recipient?
2. Think about your market. Who will the recipients of your pedometer promotion be? What are my their needs? Ease-of-Use? Functionality? Screen Size? etc.
3. Determine your additional needs. Do you need added features such as attached lanyard, talk, alarm, AM/FM radio? Will you require optional services such as custom packaging?
Tips
* Still on the fence on whether a promotional pedometer can be an effective part of your next promotion? Consider the following:
o Illness Prevention – People who are predisposed to and/or afflicted with certain types of illnesses look to doctors and pharmaceuticals for relief and cures. However, a fitness regimen may be the best medicine-and our pedometers can provide a great motivational factor for getting fit.
o Lower Health Care Cost – With the cost of insurance totaling tens of billions of dollars a year, pedometers are used by businesses large and small to promote healthier lifestyles among employees/staff thereby reducing health care costs.
o Customer Loyalty and Retention – Placing a logo on a pedometer that will be worn all day long or during fitness activities is a great way to get maximum logo exposure. In addition, customers will be grateful for the thoughtfulness of the gift.
o Environmental Awareness – Pedometers motivate people to walk to their destinations which results in reduced motor vehicle emissions. That’s great news for the environment an earth-conscious consumers.
o Reduce Employee Sick Days – Companies lose billions of dollars in productivity annually when employees fall ill, but, through the use of pedometers to promote better health habits, companies can reduce employee sick days while building a brand.
* In our health conscious society, a promotional pedometer is an excellent choice when your company’s image is just as important, if not more so, as getting your logo noticed.
I am conducting a study based on physical activity of a population using pedometers.
What would be a good promotional item to remind people to put on their pedometers every morning?
Ideas so far have included window stickers, mirror stickers, customized water bottles, an alarm clock that says “put on your pedometer!”
Any ideas? or thoughts on which of these would help you to remember the most?
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